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RELATED LESSONS:

13.6.0 BONUS: How To Hack Your Habits In 4 Steps

13.5.0 Mindset Check-In 4

13.4.0 You May Be SOLO..But You Are Never Alone

13.3.0 Let's Celebrate The Wins!

13.2.0 Resistance - Where Are You Stuck?

13.1.0 Mindset: Level Up Overview

9.6.0 BONUS: The Art Of Mind Discipline Masterclass (00:55:38)

9.5.0 Mindset Check-In 3

9.4.0 Limiting Beliefs & Thoughts 2.0 (00:31:09)

9.3.0 Let's Get Focused On The ONE Thing (00:30:46)

9.2.0 Create Your Character (00:39:20)

9.1.0 Mindset Reset: Momentum Overview (00:04:01)

5.5.0 Mindset Check-In 2

5.6.0 BONUS: Go Live Workshop (00:01:45)

Overcome the fear of "going live" on video to connect & build trust with your prospects

5.4.0 Removing Your Limiting Beliefs & Thoughts 1.0 (00:19:00)

5.3.0 Let's Celebrate The Wins! (00:12:08)

5.2.0 What Is Impostor Syndrome? (00:23:08)

5.1.0 Mindset Reset: Reflection Overview (00:03:19)

12.3.4 How To Create A Summit To Build Your Authority & Generate Partnerships

12.3.3 How To Create A Podcast To Build Your Authority & Generate Partnerships

12.3.2 How To Create A Mini Webinar To Generate Qualified Prospects

12.3.1 How To Create A Guide/Report To Build Your Lead List

12.5.1 How To Get Published On Forbes Coaches Counsel

3.5.2 How to Work With Your LinkedIn VA

10.2.4 - How To Execute & Automate Your Cold Email Campaign (00:04:00)

10.2.5 - How To Track & Optimize Your Cold Email Campaign

10.2.3 - How To Script Transition Messages From LinkedIn To Cold Email (00:08:45)

10.2.2 - How To Import Your Lists Into Cold Email Tool (0:08:28)

10.2.1 - How To Setup Cold Email Outreach Campaigns (00:03:47)

10.1.3 How To Clean Up Your Email Lists For Import Into Cold Email Tool (00:01:55)

10.1.2 How To Collect Email Addresses From Prospects That Don't Connect With You (00:04:16)

10.1.1 How To Curate Your Email List From A LinkedIn Campaign (00:09:27)

6.2.1 How To Create Impactful Content To Share With Your Prospects (00:20:02)

Structure, write, and edit your LinkedIn authority piece that you can share with your prospects and get them to take the next step.

7.6.4 How to Handle Messages From Outside Your Network (00:02:33)

Keep track of potential prospects that contact you outside of your proactive LinkedIn campaign(s)

7.6.3 How to Manage Opportunities From Your LinkedIn Campaign (00:05:01)

Set reminders & add notes to followup on potential future opportunities from your campaign using the Opportunities sheet.

7.6.2 How to Track Key LinkedIn Campaign Statistics (00:02:24)

Track campaign results using the Dashboard Data sheet so that you can make educated decisions based on results

7.6.1 How to Use the LinkedIn Tracker (00:11:09)

Navigate your LinkedIn campaign tracker doc so that you can efficiently build a qualified sales pipeline.

7.6.0 Managing Your Campaign for Optimal Results (00:03:20)

Utilize your LinkedIn Campaign Tracker and understand its benefits so that you can efficiently track and manage your outreach campaign to maximize its results.

7.5.2 How to Work With Your LinkedIn VA (00:09:25)

Manage your LinkedIn VA so they can deliver their best work and minimize the number of mistakes that can happen.

7.5.1 How to Enhance Your Team With a LinkedIn VA (00:07:15)

Add a LinkedIn Virtual Assistant to your team and focus on what you do best.

4.5.2 Hosting & Adding Videos to Your Appointment Campaign (00:05:25)

Upload your videos to a video hosting platform so that you can add them to your funnel pages.

4.5.1 Appointment Campaign Video Production Tips & Tools (00:10:43)

Properly setup and record the videos for your appointment campaign so they look professional and make a lasting first impression.

4.4.6 Finalizing Your Appointment Campaign (00:02:40)

Find your funnel URL and use it to set up your domain name & your outreach messages to point directly to a specific funnel page.

4.4.5 Customizing Your Appointment Campaign (00:13:17)

Customize your funnel settings to make the funnel pages presentable to both prospects and search engines.

4.4.4 Setting up your Campaign Thank You Page (00:18:36)

Design your thank you page to confirm the booking, explain next steps and further educate & inform prior to your call.

4.4.3 Setting Up Your Campaign Application Page (00:13:45)

Design your application page to capture valuable information from your prospects.

4.4.2 Setting up your Campaign Booking Page (00:15:22)

Design your booking page in a way that it makes your prospects book appointments with excitement and ease.

4.4.1 Setting Up Your 2 or 3 Step Campaign Pages (00:07:38)

Add & choose the ideal appointment campaign templates inside of your ClickFunnels account.

4.3.1 Registering a Domain for Your Funnel (00:06:09)

Choose & register a domain name that you can use for your funnel pages.

4.3.2 Connecting Your Domain to Your Funnel [00:09:20]

Add your chosen domain name to your Clickfunnels account to create branded, custom URL links.

4.2.2 Connecting With Prospects On Sales Calls With Zoom (00:05:50)

Setup your Zoom account to host online meetings with your prospects.

3.5.2 How to Work With Your LinkedIn VA (00:09:25)

Manage your LinkedIn VA so they can deliver their best work and minimize the number of mistakes that can happen.

4.2.1 - Controlling The Public Availability On Your Calendar (00:02:51)

Sync Calendly with your calendar to ensure your scheduled calls don't conflict with other calendar events.

3.5.1 How to Enhance Your Team With a LinkedIn VA (00:07:13)

Add a LinkedIn Virtual Assistant to your team and focus on what you do best.

3.5.0 How to Execute Your LinkedIn Campaign (00:04:24)

Send messages to your current 1st degree contacts, monitor responses and track your progress as efficiently as possible and why you should outsource this work to a pre-trained LinkedIn virtual assistant (VA).

3.3.2 Starting the Conversation With Your LinkedIn Network (00:06:48)

Keep building relationships within your network by sending out a level 2 message that sparks conversations with your prospects.

7.5.0 How to Execute Your LinkedIn Campaign (00:04:25)

Send messages to your current 1st degree contacts, monitor responses and track your progress as efficiently as possible and why you should outsource this work to a pre-trained LinkedIn virtual assistant (VA).

7.4.2 LinkedIn Prospect Download - Dux Soup Points (0:03:07)

Make use of Dux-Soup Points that allow you to collect email addresses from people outside of your first degree network.

7.4.1 How to Move Your Prospect List Into The Tracker (00:07:42)

Upload your scraped LinkedIn prospect list to your LinkedIn campaign tracker.

7.4.0 How to Move your Prospect List Off of LinkedIn (00:11:10)

Use a web extension to download your prospect list off of LinkedIn so that you can upload them to your campaign tracker doc.

7.3.6 Leveraging InMail to Facilitate Referrals (00:05:13)

Take advantage of LinkedIn InMail included in your Sales Navigator subscription to communicate with hard to reach prospects.

7.3.5 Building Relationships Using Customized Messaging (00:08:56)

Construct customized messages in the shortest amount of time possible while still keeping it personalized to your prospect.

7.3.4 Continuing the Conversation With Your LinkedIn Network (00:05:52)

Followup on your previous messages and continue having productive value-focused conversations with your prospects.

7.3.3 Engaging New Connections (0:08:16)

Take things further with your prospects by sending a 'Level 2' message that gets them to engage with your material and take action.

7.3.2 Introducing Yourself to New Connections (00:07:26)

Create an introductory message for your new connections that will serve as a stepping stone for further interactions.

7.3.1 How to Make New Connections on LinkedIn (0:06:09)

Craft a personalized connection request so that you can successfully connect with as many new prospects as possible.

7.3.0 How to Build New Relationships On LinkedIn 0:03:09

Start building relationships with prospects outside of your first degree network through the LinkedIn Steady Leads campaign.

7.2.7 Staying Top of Mind With Your Prospects Using the Sales Navigator Feed (00:03:53)

Create a lead-specific news feed so that you can always stay up to date with your prospects and have better insight into their activities.

7.2.6 How To Narrow Your Search based on Company Attributes (00:07:18)

Reach the decision makers at the companies that you're targeting using LinkedIn account-based search filters.

7.2.5 How To Narrow Your Search Based on the Prospect's LinkedIn Activity (00:04:20)

Use LinkedIn activity-based filters to reach the prospects who are most likely to respond to your message.

7.2.4 Additional Filters to Help Further Refine Your Search (00:05:17)

Employ additional LinkedIn filters that can give you a little extra help with searches.

7.2.3 Further Refining Your Search Based on Industry, Company Size, and Location (00:08:47)

Get very specific with your prospect targeting using advanced LinkedIn search filters to improve your results.

7.2.2 How to Refine Your Prospect List Using Title and Profile Keywords (00:10:00)

Use LinkedIn title & keyword filters to precisely reach the ideal prospects that you're looking for.

2.2.1 How to Integrate Your Perfect Customer Avatar Into Your Marketing Strategy (02:07:33)

Apply the information you've outlined for your perfect ONE customer to clearly communicate your value and attract the right prospects.

13.9.0 Month 3 Summary - Checklist - Q2 Preview

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13.8.0 Dream Booster (3)

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12.9.0 Launch an Expansion Tactic to your Campaign - Amplify your REACH, or MODEL or OFFER - AUTHORITY - BRAND POSITIONING

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12.8.0 Funnel Booster (1), Content Booster, Authority Booster, Offer Booster

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12.7.0 Media Map - Funnel Map - Roadmap

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12.6.0 How To Write & Profit From A Book (00:15:09)

12.5.0 How to Get Featured In Major Media Publications

12.4.0 How To Get Featured On Podcasts & Summits

12.3.0 How To Create Engaging Written Content That Will Rank In Search Engines

12.2.0 5 Steps To Produce 30 Days Worth Of Video Content In 2 Hours Per Month

12.1.0 How To Build Your Authority Positioning Portfolio (00:40:23)

11.6.0 How To Implement A Daily LinkedIn Routine To Increase Results

11.5.0 Introducing A LinkedIn Account Coordinator To Your Team (00:08:58)

11.4.0 How To Setup & Leverage A LinkedIn Company Page

11.3.0 How To Further Refine & Optimize Your LinkedIn Messaging (00:12:30)

11.2.0 How To Further Refine & Optimize Your LinkedIn Targeting (00:10:39)

11.1.0 How To Further Refine & Optimize Your LinkedIn Profile (00:03:52)

10.6.0 - How To Implement Text Messaging & Direct To Voicemail

10.5.0 How To Setup Your First Facebook Retargeting Campaign In Just 5 Steps (00:17:01)

10.4.0 How To Setup Your Facebook Business Manager, Pixels & Audiences (00:17:10)

10.3.0 How To Generate More Leads & Awareness With An Ad Strategy (00:13:45)

10.2.0 - How To Setup Your Alternate Domain For Cold Email Campaigns

10.1.0 How Cold/Warm Email Can Amplify Your LinkedIn Results (00:03:27)

8.6.0 (Experience) Live Event / Round Table

8.5.0 (Engage) Webinar / Workshop / Summit

8.4.0 (Read) Book Launch / Free + Shipping Offer

8.3.0 (Watch) Value Videos / Challenges / MiniWebinar

8.2.0 (Download) Guide / Report / Checklist / Infographic (00:17:08)

8.1.0 The Authority Campaigns Overview (00:21:23)

7.2.1 How to Leverage the LinkedIn Network to Find New Clients (00:08:07)

Find Your Next Client Using LinkedIn Search

7.2.0 How To Find Your Perfect Prospects on LinkedIn (00:07:41)

Utilize LinkedIn Sales Navigator and your Discovery Worksheet so that you can target your ideal prospects.

7.1.6 Managing Your LinkedIn Communication (00:05:43)

Maximize the efficiency of your business communication by customizing your LinkedIn email settings.

7.1.5 Guiding The Buyer's Journey (00:05:30)

Leverage LinkedIn rich media features to show your expertise and client testimonials so that you can build trust with your prospects.

7.1.4 Keeping Your Prospect's Attention (00:10:33)

Structure your LinkedIn Profile Summary and Experience sections so that you can efficiently present your services and provide a clear call-to-action.

7.1.3 Catching Your Prospect's Attention With Your Background Image (00:11:25)

Create a background photo that clearly describes your brand so that you can make a great first impression with your audience.

7.1.2 Catching Your Prospect's Attention With Your Headline (00:02:40)

Write a LinkedIn profile headline in 130 characters or less so that it really speaks to your prospects pain points and the solution you provide.

7.1.1 Guiding the Creation of Your Profile (00:02:39)

Create the perfect LinkedIn profile using a proven template so that you don’t have to start from scratch to build an eye-catching LinkedIn profile.

7.1.0 How To Build An Irresistible Client Attracting LinkedIn Profile (00:04:31)

Turn your LinkedIn profile into a business showcase that clearly communicates who you serve, how you serve them, why they should trust you and how they can find out more.

6.9.0 Publish Your First LinkedIn Article - Get Calls Booked

6.8.0 Offer Booster (2) - Ad Booster (Push / Outbound Marketing)

6.7.0 Sales Tracker Projection Calculator

6.6.0 How To Follow Up With Prospects That Don't Close On The First Call (02:06:00)

Create a daily routine to nurture your prospect list and ensure you never let a lead slip through the cracks

6.5.0 How To Handle Common Sales Objections

6.4.0 How To Script & Conduct Your Sales Calls (00:37:12)

Script and rehearse your sales call process so that it becomes a natural process when you are on the call

6.3.0 How To Prepare For Your Sales Calls (00:19:31)

Efficiently prepare for your sales calls by researching your prospects to ensure you are properly prepared

6.2.0 The Power Of Creating Your Massive Value Piece - LinkedIn Article (00:10:36)

Create a piece of content to share with your network so that you can clearly demonstrate how you can help them and why they should choose you.

6.1.0 Understanding The Messy Buyers Journey (00:09:26)

Analyze and make sense of the long & messy buyers journey so that you can optimize your sales process for success.

4.5.0 Recording Your Appointment Campaign Videos (00:10:52)

Take all the necessary steps to record powerful videos for your appointment campaign so that you can connect with your audience and get them to book a call.

4.4.0 Editing Your Appointment Campaign Pages (00:16:27)

Make use of numerous editing features on your ClickFunnels account so that you can create the best-looking pages that convert like crazy.

4.3.0 Setting Up Your Appointment Campaign Pages (00:12:14)

Clone the Clickfunnels share funnels into your own personal account so you can start building out your pages.

4.2.0 Setting Up Your Booking Calendar (00:24:04)

Setup your appointment booking tool to help your prospects efficiently schedule calls.

4.1.0 The Appointment Campaign Overview (00:10:34)

Book calls on your calendar using a step by step signup process that clearly articulates the value your prospects will receive on the call.

3.6.4 How to Handle Messages From Outside Your Campaign (00:02:33)

Keep track of potential prospects that contact you outside of your proactive LinkedIn campaign(s)

3.6.3 How to Manage Opportunities From Your LinkedIn Campaign (00:05:02)

Set reminders & add notes to followup on potential future opportunities from your campaign using the Opportunities sheet.

3.6.2 How to Track Key LinkedIn Campaign Statistics (00:02:32)

Track campaign results using the Dashboard Data sheet so that you can make educated decisions based on results

3.6.1 How to Use the LinkedIn Tracker (00:11:02)

Navigate your LinkedIn campaign tracker doc so that you can efficiently build a qualified sales pipeline

3.2.7 Staying Top of Mind With Your Prospects Using the Sales Navigator Feed [00:04:03]

Create a lead-specific news feed so that you can always stay up to date with your prospects and have better insight into their activities.

2.6.0 How to Create a Proprietary Method to Charge More for Your Work (00:38:34)

Build out your ONE expert method of providing value that helps you stand out from your "competitors" and allows you to charge more for the work you do.

2.5.0 The SOLO Program

2.4.0 How to Create The Ultimate Expert Business Model (00:32:40)

Build out the specific structure to your ONE offer that will align with the needs/goals of your ONE audience.

2.1.3 How to Integrate Your Values, Vision and Mission In Your Business & Life (00:06:04)

Incorporate your values, mission & vision into your sales & marketing so there is congruency in all stages of the buyers journey.

2.3.0 How to Build an Offer from Your Product Spectrum (00:19:00)

Build out a line of products/services you can offer at different levels of service and pricepoint

2.1.2 How To Define Your Big Picture Vision (00:07:24)

Visualize & write down your long-term business vision so that the decisions you make today align with your future goals.

2.2.0 How to Define Your Perfect Customer Avatar (00:12:28)

Identify the ideal customer avatar that you want to serve so you can clearly attract those prospects with your brand messaging.

2.1.1 How to Create Your Mission Statement (00:03:29)

Craft a mission statement that clearly outlines who you serve and what you offer so that you can attract the right prospects

2.1.0 How To Define Your Personal Values (00:18:24)

Define what you value most in your life so that the business decisions you make are aligned with what makes you happy and gives you the energy to keep going.

1.6.0 How To Find & Hire Talented Outsourcers (00:06:27)

Employ talented freelancers to take the weight off your shoulders so that you can focus your attention on high-level, high ROI tasks.

1.5.0 How To Find & Choose Your Software Toolkit (00:03:42)

Use our Tech Vault database to understand what software tools are available to you to maximize your business output.

1.4.0 How To Remember & Participate In Group Coaching Calls (00:03:57)

Keep track of group events and add them to your calendar so that you never miss out on anything important.

1.3.0 How To Get Support In The Expert Selling Program (00:03:45)

Connect with the mentors and members in our support groups, ask for feedback and get the answers you need.

1.2.0 How To Organize Your Files/Folders & Share Account Info (00:08:17)

Efficiently organize your work so you can easily reference back to documents when building our your marketing assets and working with outsourced help

1.1.0 How To Navigate The Expert Selling Membership Website (00:12:25)

Take full advantage of everything this program has to offer and what's available to you in the members area.

3.6.0 Managing Your Campaign for Optimal Results (00:03:28)

Utilize your LinkedIn Campaign Tracker and understand its benefits so that you can efficiently track and manage your outreach campaign to maximize its results.

3.4.1 How to Move Your Prospect List Into The Tracker (00:07:42)

Upload your scraped LinkedIn prospect list to your LinkedIn campaign tracker.

3.4.0 How to Move your Prospect List Off of LinkedIn (00:11:10)

Use a web extension to download your prospect list off of LinkedIn so that you can upload them to your campaign tracker doc.

3.3.5 Leveraging InMail to Facilitate Referrals (00:05:13)

Take advantage of LinkedIn InMail included in your Sales Navigator subscription to communicate with hard to reach prospects.

3.3.4 Building Relationships Using Customized Messaging (00:08:56)

Construct customized messages in the shortest amount of time possible while still keeping it personalized to your prospect.

3.3.3 Continuing the Conversation With Your LinkedIn Network (00:07:19)

Followup on your previous messages and continue having productive value-focused conversations with your prospects.

3.3.1 Breaking the Ice With Your Current LinkedIn Network (00:05:06)

Send the first message to reconnect with the people in your 1st degree network so that you can get on their radars and start building relationships with them.

3.3.0 How to Reach Out to Your Current LinkedIn Network (00:03:14)

Start building real relationships with the people you are already connected to via LinkedIn.

3.2.6 How To Narrow Your Search based on Company Attributes (00:07:18)

Reach the decision makers at the companies that you're targeting using LinkedIn account-based search filters.

3.2.5 How To Narrow Your Search Based on the Prospect's LinkedIn Activity (00:04:20)

Use LinkedIn activity-based filters to reach the prospects who are most likely to respond to your message.

3.2.4 Additional Filters to Help Further Refine Your Search (00:05:17)

Employ additional LinkedIn filters that can give you a little extra help with searches.

3.2.3 Further Refining Your Search Based on Industry, Company Size, and Location (00:08:47)

Get very specific with your prospect targeting using advanced LinkedIn search filters to improve your results

3.2.2 How to Refine Your Prospect List Using Title and Profile Keywords (00:10:00)

Use LinkedIn title & keyword filters to precisely reach the ideal prospects that you're looking for.

3.2.1 How To Leverage your Current Network to Find New Clients (00:03:37)

Tap into your exisiting network so that you don't miss out on leads that you are already connected to.

3.2.0 How To Find Your Perfect Prospects on LinkedIn (00:07:41)

Utilize LinkedIn Sales Navigator and your Discovery Worksheet so that you can efficiently reach out to your ideal prospects.

3.1.6 Managing Your LinkedIn Communication (00:05:43)

Manage and maximize the efficiency of your business communication by utilizing your LinkedIn email settings.

3.1.5 Guiding The Buyer's Journey With LinkedIn Rich Media (00:05:30)

Leverage LinkedIn rich media featrues to show your expertise and client testimonials so that you can build trust with your prospects.

3.1.4 Tell Your Brand Story With Your LinkedIn Summary (00:10:33)

Structure your LinkedIn Profile Summary and Experience sections so that you can efficiently present your services and provide a clear call-to-action.

3.1.3 Create A Lasting First Impression With Your Background Photo (00:11:34)

Create a background photo that clearly describes your brand so that you can make a great first impression with your audience.

3.1.2 Grab Your Prospect's Attention With Your Headline (00:02:40)

Write a LinkedIn profile headline in 130 characters or less so that it really speaks to your prospects pain points and the solution you provide.

3.1.1 A Cheatsheet To Fasttrack Your LinkedIn Profile (00:02:39)

Create the perfect LinkedIn profile using a proven template so that you don’t have to start from scratch to build a eye-catching LinkedIn profile.

3.1.0 How To Build An Irresistible Client Attracting LinkedIn Profile (00:04:31)

Turn your LinkedIn profile into a business showcase that clearly communicates who you serve, how you serve them, why they should trust you and how they can find out more.

Publishing Content On LinkedIn (00:10:03)

Meeting Room Setup (Zoom) (00:5:26)

Booking Calendar Setup (Calend.ly) (00:23:58)

Zoom - Meetings (00:03:06)

Personal Values Exercise (00:8:39)

Message Mapping - 9 Point Journey (00:51:06)

CRM - Pipedrive (00:11:34)

Landing Page Editing (Clickfunnels) (00:16:19)

Landing Page Setup (Clickfunnels) (00:15:52)

Funnel Domain Registration (00:6:03)

LinkedIn 1st Degree - Campaign Management (Part 2) (00:9:20)

LinkedIn 1st Degree - Campaign Management (Part 1) (00:8:56)

Google Tag Manager P1 - Setup Account & Add Tags (00:2:50)

Google Analytics (00:3:05)

My Story Brand (00:2:20)

The Heroes Journey (Finding Joe Documentary) - (01:24:26)

AdRoll (002:10)

Perfect Audience (00:4:22)

Facebook Business Manager (00:4:36)

LinkedIn 1st Degree - Prospect Download (00:6:42)

LinkedIn 1st Degree - Messaging (00:5:01)

LinkedIn 1st Degree - Saved Search (00:4:04)

LinkedIn 1st Degree - Discovery (00:5:35)

High Ticket Sales Follow Up (00:8:44)

High Ticket Sales Script (00:17:54)

LinkedIn Sales Navigator (00:3:16)

LinkedIn Profile (00:5:20)

LinkedIn Email Settings (00:04:28)

Book Your Kickstart Call

Google Drive - File Management (00:04:36)

Lastpass - Password Management (00:08:18)

Slack - Student Support (00:07:39)

ESM Coaching/Mentor Team Introduction (Coming Soon)

ESM Member Website Overview (00:10:31)

Technology Questionnaire

Marketing Questionnaire

Onboarding Questionnaire

Enrollment Form